First There was Ram Tough. Now There’s Macho Ram.

Ram presented their super-subtle Macho Power Wagon concept truck at the 2016 Specialty Equipment Market Association (SEMA) Show in Las Vegas recently. Referring back to the Macho Power Wagon pickup from the ’70s, this beast was given a coat of Macho Mango paint and a package of retro vertical Power Wagon graphics.

 

A photo posted by Ram Trucks (@ramtrucks) on

Based on Ram’s 2500 Power Wagon, the Macho Power Wagon features a 6.4-liter V8 engine with a cold-air intake. 37-inch tires wrap around the eight-spoke beadlock wheels, mandating a four-inch suspension lift and custom fender flares. The truck also received custom bumpers with skid plates and tow hooks, five-inch exhaust tips, single-piece running boards, an LED light bar and a roof rack.

We’re already hoping the conceptual sliding cargo rack gets put into regular production. It’s an ingenious bit of engineering: a hoop in the back of the truck (hidden under a sport hoop) slides along tracks in the bed; together, the hoops form what is called a Ramrack. When the hoop is moved back in the bed, it works in unison with the roof rack to create a long utility rack.

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